Hi, I'm

Nate Ng

Set the annual user acquisition goals and determined the marketing strategy to hit user and revenue targets for Spotlyte. Oversaw the creation and operation of 5 marketing channels, and coordinated with x-functional teams (editorial, product, engineering) to achieve full-team success. Most importantly, led the focus to understand the user journey and engagement touchpoints.

Led the strategy and direction of marketing at AHAlife and Kaufmann Mercantile, including marketing mix decisions, team structure and size, and promotional efforts.

Experienced in SEM, SEO, Email Marketing, Affiliate Marketing, and Paid / Display advertising.

Pushed the marketing department towards personalization, connecting past browse and purchase behavior to personalized and meaningful on-site and advertising content.

Partnered with CEO and creative team to develop engaging seasonal campaigns and to refine the branding, and integrate two acquisitions (Kaufmann Mercantile and Bezar)

Responsible for our consumer facing sites (www.ahalife.com and www.kaufmann-mercantile.com) and our internal data products. Worked across departments to define business requirements, success metrics and launch features and products through an iterative, agile process.

Through user surveys and interviews, led major site improvements on:

• Site Search 
• Product Filtering Functionality
• Product sorting and merchandising algorithms
• Homepage Redesign
• Checkout flow enhancements

Built a loyalty program in partnership with marketing and finance to ensure a simple, easy to understand program that was also easily audited and tracked.

Streamlined internal reporting, resulting in a new data warehouse built on the ELT model, leveraging Microsoft's Power BI as the visualization layer.

Responsible for building out and managing a technical team to support existing clients. We work to build, and implement new product features and platform enhancements for our e-commerce clients in a variety of verticals while also providing enterprise-level customer support.

Managed two PNLs in the club channel for Pillsbury and Green Giant. Launched 2 new products, and was responsible for demand planning and forecasting, branding, and annual revenue targets.

Part of a special project to help redefine the nature of the Business Analyst role in the organization, leading to an expansion of the program from 3 to 20 employees.